About Us

Born from humble beginnings from Rawalpindi , Pakistan, Afeeqs Little has been founded with a simple, clear goal in mind; to provide everything for the mother-to-be and her newborn baby. Driven to help more and more families we are gradually expanding our service reach. As a specialist retailer in all baby related stuff, we are passionate about helping parents and children create their life story. 

From those first nappy changes and sleepless nights to playtime at home and adventures on-the-go, Afeeqs Little offers support for every step of the parenting journey. What started as a small range of baby and children’s clothing now extends to nursery essentials, pushchairs and car seats, maternity must-haves and more. Designing with families in mind, we also sell well-known brands to offer innovative and purposeful products that are underpinned by safety and quality, making parenting easier and keeping children happy too.

Combined with a growing range of products that meet customers’ need, we are the go-to option for all baby and mother things.